company
WHOOP
Wearable health and fitness platform tracking sleep, strain, stress, and heart health 24/7 via the WHOOP band and app.
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About
WHOOP makes a screen-free wearable that tracks sleep, strain, recovery, and heart health around the clock. The current device is WHOOP 5.0, with a 14+ day battery and heart rate sensors sampling every second. Sold as a membership rather than a one-time purchase, with annual tiers ranging from entry-level to a top-end "LIFE" plan.
Stated mission is to "unlock human performance and Healthspan." Used by pro athletes including Cristiano Ronaldo, Aryna Sabalenka, and Patrick Mahomes, alongside general fitness members.
Founded by Will Ahmed, a former collegiate athlete. Headquartered in Boston, with the office near Fenway Park.