Tatari is building the infrastructure to modernize TV advertising for brands, agencies, and publishers. Founded in 2016 and headquartered in San Francisco, the company offers a platform that combines media buying with real-time data and analytics, enabling advertisers to plan, execute, and measure TV campaigns across linear and connected TV (CTV).

Tatari's Upstream CTV product is a direct buying platform supported by major publishers including Disney, NBCUniversal, Paramount, Tubi, and Warner Bros. Discovery. The company also has offices in Los Angeles and New York.

Tatari was recognized by Business Insider as one of the Hottest Ad Tech Companies of 2023 and by Digiday as Best CTV Platform of 2024.

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