Showpad
AI-powered revenue enablement platform uniting content, readiness, engagement, and intelligence for field-selling organizations
About
Showpad is an AI-powered Enablement Operating System (eOS) that brings together marketing and revenue teams around the content, training, and tools needed to win deals and grow revenue. Founded in 2011 and dual-headquartered in Ghent, Belgium and Chicago, the company merged with Bigtincan in October 2025 under Vector Capital to create the first unified AI-native revenue effectiveness platform for field selling.
The combined company serves customers across 50 countries, including leaders in manufacturing, healthcare, CPG, and enterprise technology. Showpad is recognized as a Forrester Wave leader for Revenue Enablement Platforms and a Gartner Peer Insights Customers' Choice.
Showpad has offices in Chicago, San Francisco, London, Portland, Munich, Ghent, and Wroclaw. The engineering team works across frontend, backend, cloud platform, and DevOps.