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Rithum

E-commerce operations platform helping 40,000+ brands, suppliers, and retailers list, fulfill, and optimize products across 420+ channels worldwide.

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About

Rithum is the connected commerce operations platform formed from the unification of CommerceHub (founded 1997), ChannelAdvisor (founded 2001), Dsco, and Cadeera under one brand in December 2023. Headquartered in Atlanta, GA, the company powers more than $50 billion in annual gross merchandise value (GMV) across 420+ marketplaces and retail sites.

The platform enables brands, suppliers, and retailers to manage product listings, inventory and order workflows, fulfillment, digital marketing, retail media ad spend, and performance reporting across all major commerce channels. Rithum serves over 40,000 global brands, suppliers, and retailers, helping them accelerate growth, optimize operations, scale product offerings, and enhance margins.

Rithum is backed by private equity firms GTCR and Sycamore Partners. The company operates as the industry's most trusted commerce network, unifying the e-commerce journey from catalog to consumer.