About

Prolific is an online platform that connects researchers, AI developers, and product teams with real people for collecting high-quality human data. Founded in 2014 at Oxford University by Phelim Bradley and Ekaterina Damer, the company was born out of frustration with how difficult it was to find reliable, genuine participants for online research.

The platform serves a wide range of use cases, from academic behavioral research to training and evaluating AI models. Researchers and organizations use Prolific to run surveys, collect annotations, gather human feedback, and conduct large-scale studies. The company is headquartered in London with a presence in New York.

Prolific is a Y Combinator alumnus, has raised funding from investors including Oxford Science Enterprises, and is a member of the US AI Safety Institute Consortium led by NIST.