Mob Entertainment
Animation & Game Studio • Creator of the hit game "Poppy Playtime!"
About
We challenge the norms of media and make our brand an inseparable piece of people's lives, inspiring the world to look to our stories and characters for self-reflection, growth, and joy.
Mob Entertainment, formerly EnchantedMob, Inc., is a globally recognized multimedia company founded by two brothers who were brought together through their mutual passion for the arts.
Mob Entertainment was originally founded in 2015 by current Chief Creative Officer Seth Belanger and current Chief Executive Officer Zach Belanger. Starting a YouTube channel called EnchantedMob in high school, Seth began building a fanbase and following through releasing 3D animated music videos with the guidance and advice of his older brother. Over the next several years, Seth would continue to create quality entertainment that would attract millions of people worldwide.
Throughout the remainder of Seth’s High School career and Zach’s college career, Seth and Zach created a strategic multi-year plan to bring the company to the next level. As part of that strategic vision, the two leased an office and moved to St. Louis, Missouri, in the summer of 2020.
A few months later, twin brothers Zachary and Micah Preciado, who created the YouTube channel ZAMination, joined the company in St. Louis as lead creative directors. Over the next year, several pillars of the fandom animation community would move from across the country to join them, with a collective vision to help bring Seth and Zach’s vision of Mob Entertainment to what it is today.