Mixpanel calls itself an "AI Digital Analytics Platform for Product Teams." The product is built around an event-based data model: every interaction in your product is an event, and queries run across those events to answer what users are doing, what's converting, and what's retaining.

Used by product, engineering, marketing, and data teams. DocuSign is a named customer on the site. Queries return in sub-second time at billions of events per month.

The stated vision is "for everyone to have all the answers they need at their fingertips." Tagline is "Progress is possible."

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