GWI
Consumer insights platform providing human-sourced data and analytics across 50+ markets for marketing, sales, and product teams worldwide.
About
GWI (formerly Global Web Index) is a consumer insights company founded in 2009 and headquartered in London. They conduct global research across 50+ markets, gathering behavioral and attitudinal data from millions of consumer interviews annually, enabling businesses to move from speculation to certainty about their audiences.
The platform serves marketing, sales, product, and research teams at major brands worldwide. Their AI-powered Agent Spark tool integrates verified consumer insights directly into AI platforms like ChatGPT and Claude, representing their push to bring humanized data into AI workflows.
GWI has offices in London, New York, Athens, Prague, and Singapore. The company raised $179.9M in Series B funding led by Permira.