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AppsFlyer
Modern marketing cloud for mobile attribution, analytics, deep linking, fraud protection, and data collaboration across mobile, web, CTV, and console.
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AppsFlyer is the measurement layer brands use to figure out which mobile and connected-device ads actually worked. Around 15,000 brands run their attribution and fraud detection through it.
Originally mobile-only, now covers web, CTV, PC, and console. Building out an agent suite for marketing tasks alongside the core attribution work.