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air up
Scent-based flavored water bottle system using retronasal smell to add flavor to plain water — no sugar, no additives.
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About
air up makes a reusable water bottle with clip-on flavor pods. You fill the bottle with tap water, snap on a pod, and the scent tricks your nose into tasting the flavor while you drink plain water. The pods use natural aromas from fruits and herbs, with no sugar or additives. The trademarked tech is called Scentaste.
air up GmbH is based in Munich, with a purpose-built office there. The shop carries 25+ flavors and lists 32,039 customer reviews at a 4.3 average.
Stated values are Customer Obsession, Impact, and Simplicity.